Do not hesitate to share links to other sites on CPA. If you come across an article or a video your audience will be interested in, think about sharing it on CPA. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Try using custom tabs on your CPA page. When you first create your business CPA page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.
Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others.
Remember to respect your followers privacy when using CPA to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
Take advantage of any features CPA allows you to create custom sub-pages through use of tabs. In addition to your main see here wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.
Having read the article above, you should now have a better understanding as to how CPA marketing works. Use the advice detailed earlier as you take steps to expand your business and reach more people than ever before. Remember to refer back to this article periodically to refresh everything you have just learned.